Walnut Leaf Sports and also Entertainment enters sponsorship handle Canadian Wheel

TORONTO – Hockey fans can anticipate to view the Canadian Wheel logo in-ice during Toronto Walnut Leafs home online games at the Air Canada Centre within new relationship with Maple Leaf Sports activities & Entertainment Limited.

The 2 companies announced an extensive and also sweeping business relationship Monday they say “matches upward Canada’s leading sports activities retail brands and the country’s largest professional sports organization. inch

In addition to substantial branding, the partnership includes plans for a new Sport Chek shop in Maple Leaf Square and also MLSE apparel shops in select Canadian Tire shops.

The particular partnership entails Canadian Wheel, Activity Chek, Mark’s, Partsource, National Sports, Professional Hockey Life, and Atmosphere — all organizations owned within the Canadian Wheel family of organizations.

Under MLSE, the partnership includes the Toronto Walnut Leafs, Greater toronto area Raptors, Greater toronto area FC, Greater toronto area Marlies, the MLSE Groundwork, Air North america Heart, BMO Area, Ricoh Coliseum, True Sports Apparel and also Real Sports Pub & Grill.

The particular partnership also includes exclusive consumer campaigns.

Canadian Wheel will get high quality brand positioning at kunne Air Canada Heart, such as in-ice at Greater toronto area Maple Leafs home online games.

“MLSE and also our teams tend to be thrilled to acquire Canadian Wheel Corporation, inch Ricky Leiweke, leader and CEO associated with MLSE, stated Monday within a declaration.